Course curriculum

  • 1

    Basics

    • Introduction

    • First Principles - IMPORTANT Watch This

    • Segmentation

    • Triggers

    • Lists Vs Tags

    • Your Offer

    • Finding Your Audience

    • Simple Paid Traffic ($1 a day ads)

  • 2

    Techniques and Automations

    • The Laser Guided Missile I- ESP Tracking

    • The Laser Guided Missile II- (Testing ESP Tracking)

    • The Laser Guided Missile III - ESP Tracking Automation

    • Do Not Disturb

    • Personalised Messaging

    • The Old One Two

    • The Old One Two - SUPERCHARGED

    • Technique - Make Everyday Black Friday

    • Example - Segmenting With An Email

    • Housekeeping

    • Advanced - Progressive Sequencing

    • Retargeting With Email

    • Advanced - Hooking The Fish

    • Reengagement

    • The 9 Word Email

    • Closing Survey

  • 3

    The Elements Of A Successful Email Campaign

    • The Conversation Starter

    • The Sales Sequence

  • 4

    OnGoing Updates - 2021

    • Thinking Time

    • Message Testing Part 1 - Creatives

    • Message Testing Part 2 - The Ads

    • Managing Subscriber Engagement

    • Manually Finding Unengaged Subscribers

    • Make A Sale Today

    • Conversation Starter